Political marketing: a study of its origins, schools, and fields of application

Document Type : Original Article

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Assistant Professor of Political Science Faculty of Economics and Political Science - Alexandria University

Abstract

This study aims to introduce the concept of political marketing by examining the emergence of the concept through its main stages, through the schools that took care of this concept, up to the various applied fields of the concept of political marketing. The study concluded that the emergence of the concept of political marketing can be summarized in three main stages. The study also concluded that there are three basic schools of commercial marketing, the school of political communication, and the school of election campaigns, in addition to the concept of political marketing exceeding its areas of application which can be summarized in four political marketing process. 

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